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You Made it To Page 1 (Page One) of Google – So What?

October 21 in Industry Evolution by admin | Comments Off

SERP Success = Instant Internet Riches? Not.

10.21.2011 – (Santa Cruz, CA) BrandWranglers.Com, creators of branded Internet marketing campaigns, announced today that search engine rank position (SERP) is not the home run. It might only be a base hit when it comes to Google marketing and SEO.

So congrats. You got one of your pages to page 1 (page one) of Google, Yahoo or Bing, or even P1 for a particular keyword. But where are the orders, phone calls, consult requests? Sure it’s a thrill to see your Internet marketing SEO dollars pay off with a high-ranked page, but think about it: what have you really got?

What Does That SERP Ranking Mean?

Rankings fluctuate due to searcher context and by the minute. Clear your cookies and sign out of all Google apps (Gmail, Analytics, AdWords etc.) so you’re not seeing a tailored view. What platform are you searching on? Search results can be geotargeted, so an iPad or smartphone might boost rank for pages of nearby businesses in ways a desktop or lappy will not.

But hey, if an SE personalizes, two people might see different rankings anyway, making page 1 (or page one) rank less meaningful. And, if you are getting rank for an irrelevant or very long tail keyword, you’ll see little useful traffic from it.

This leads to the quality of your SEO copywriting. Your page’s title, description, and URL all appear in search results. Are they catchy, relevant, inviting, or do they turn people away? When people click do they bounce or stay?

There is even more craziness which should get you off the page 1 (or (page one) rank fixation. Google claims that about 25% of searches every month use new search terms, previously unseen terms and phrases. How can you pre-target those in SEO Internet marketing? Here’s a key fact: searchers who type in long tail keywords may be at the end of their shopping cycle and ready to spend. If you have your call to action ready, a human-readable message and a clear user workflow in your shopping cart, it matters little if the keyword only gets 28 hits if all are buyers.

What would make better sense for Google SEO marketing?

Conversions and sales are the most meaningful obviously. But that is where competitive market analysis breaks down – you can see a competitor’s page rank but you have absolutely no idea what their business results are. So ranking reports bragging on the position improvements might get you a monthly check. But the A/B test that counts is sales this month vs. sales last month.

So for Internet marketing and Google marketing SEO we have just alluded to a cluster of necessary Google page 1 (Google page one) skills: user experience design, SEO copywriting, creative Internet marketing, on-page SEO, shopping cart development, website layout and more, all of which have to be brought to bear to maximize actual purchase traffic. More here on Google SEO marketing.

BrandWranglers.Com, an Internet Search Marketing Agency in California

BrandWranglers.Com, a California SEO agency, provides services focused on SEO Internet marketing, from keyword research and competitive keyword analysis to user experience (UX) site design and keyword-focused creative copywriting for landing page content. A Free SEO Consultation evaluates your current website and explains the importance of Web marketing strategy and an Internet marketing plan needed to climb to the top of SERP and traffic for Google, Yahoo, and Bing.

Contact:
BrandWranglers.Com
Web: http://www.BrandWranglers.Com/
Email: SEO@BrandWranglers.Com
Tel. +1-650-759-0316

Posted: Lee Baldwin Oct 17 2011

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BrandWranglers Local SEO Intro Special

October 14 in News by admin | No Comments

Local Search Keyword Research, Rank-Driving Keyword-Focused Page Tag Mods Spark Traffic and SERP

Santa Cruz, CA – October 14, 2011 – BrandWranglers.Com, a California SEO agency, is happy to announce an introductory program for business owners wishing to take advantage of fundamental SEO principles known to accelerate site traffic and improve search engine page rank (SERP) for local searches. The BrandWranglers.Com Local SEO Intro Special will provide site owners with page tag revisions for up to 15 site pages, including keyword-centric revision of vital topic leads and content on those pages.

This is of key interest to any bricks and mortar business wanting click traffic and phone calls from customers who need services in their local market.

BrandWranglers.Com will revise or create substantial body copy on those same 15 site pages to make it more keyword-focused. Proper keyword research will determine the best keywords to optimize on for your particular business and locality.

Ready to Wrangle? Just click to the SEO Intro Special Request Form and let us know you are interested. Be sure to include your site URL.

“In Web search for local business,” explains Lee Baldwin, Project Manager at BrandWranglers.Com, “it is mostly about getting out ahead of the customer’s intention and realizing the key phrases they associate with their need, along with local place names. In reviewing many local (bricks and mortar) business websites over the years, we find that most are not doing even the SEO basics to get traffic. The BrandWranglers.Com $1500 Local SEO Intro Special is designed to bring them more traffic. The results should open their eyes to the importance of good SEO practices.”

The Importance of Knowing What’s Important

There are many business owners who say, “I just spent a ton on my website. Do I have to do this too?” We also speak with “SEO doubters”, who don’t believe in SEO principles. To them we say that SEO is just one of several fundamental things one does to create a visible brand on the Internet, and not doing your on-page SEO work with good keyword research is like driving your car on three wheels.

We had a client who said that a web professional had revealed 376 errors in their WordPress website, and they needed to switch to a new platform before affording any SEO work. Turns out those errors were from the hyper-critical W3C validator, and affected neither layout nor search engine scans of the content.

For more information on the BrandWranglers.Com $1500 Local SEO Intro Special, go to BrandWranglers.Com $1500 Local SEO Intro Special

What SEO Help Can a Business Owner Get for $1500?

OK, here’s what the Tune Up includes:

  • Keyword research and competitive market analysis to find terms your brand should rank for in local search.
  • Identification of up to 15 keyword campaigns, which clarify what your brand means to Internet searchers.
  • Rework of page tags for up to 15 landing pages to incorporate the priority keywords of your Internet search marketing campaign.
  • Rework or addition of topic leads for those same 15 landing pages to focus on your keyword campaigns for SEO Internet marketing.
  • Rework of body copy for those 15 landing pages, keyword rich based on the Google marketing research.
  • Make sure your site is properly submitted to Google within your online marketing strategy.
  • Set up your Google Places account so that location, maps and proximity to the searcher regulate results of mobile users.
  • Set up tracking scripts so you can actually watch the changes and know which keyword campaigns most affect traffic.
  • Before and after SERP stats.

About BrandWranglers.Com

BrandWranglers.Com, a California SEO agency, provides SEO services focused on getting business owners traffic using SEO basics, from keyword research and competitive keyword analysis to user experience (UX) site design and keyword-centric creative copywriting for page content. We also offer a Free Consultation, so we can explain to business owners the importance of keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing.

Contact:
WWW.BrandWranglers.Com
Web. http://www.BrandWranglers.Com/
Email. SEO@BrandWranglers.Com
Tel. +1-650-759-0316

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Absolutely Fishy SEO Guaranteez

September 21 in Client Questions by admin | Comments Off

We Will Rank You Number 1

We’ve been asked this a bunch. Can you rank me Number 1 in Google? The key fact about search rank: you cannot discuss rank without discussing a keyword. If you claim to have a rank of 3, let’s say, you have to mention it’s for something concrete, such as “Faster Than Light Travel”. Rank and keyword go together. For this article we are using “Absolutely Fishy SEO Guaranteez”.

So if your local SEO savant comes along promising a “number 1 rank” find out what searh term they plan to do that for. Is it one that would provide you with useful traffic? We are illustrating this using the term “Absolutely Fishy SEO Guaranteez” to prove our point.

First notice that there will be absolutely NO competition for this keyword (and yes the term keyword applies to phrases too), until someone out there decides to be funny and copy it for their own post or website.

You can surely work on getting to the top of Google, but you have no idea whether you’re going to get there. If someone guarantees you a specific placement, there’s probably something fishy about it.There are no real guarantees about SEO, only Absolutely Fishy SEO Guaranteez.

So Try It

This is published on September 21, 2011. It will take a week to soak into the cracks of the Internet (and it will sure help if I publish a press release with the same title). So try it! Do a search for “Absolutely Fishy SEO Guaranteez” (and put it in quotes the first time). We guarantee that our Website will rank number 1 for that term.

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