SERP Success = Instant Internet Riches? Not.
10.21.2011 – (Santa Cruz, CA) BrandWranglers.Com, creators of branded Internet marketing campaigns, announced today that search engine rank position (SERP) is not the home run. It might only be a base hit when it comes to Google marketing and SEO.
So congrats. You got one of your pages to page 1 (page one) of Google, Yahoo or Bing, or even P1 for a particular keyword. But where are the orders, phone calls, consult requests? Sure it’s a thrill to see your Internet marketing SEO dollars pay off with a high-ranked page, but think about it: what have you really got?
What Does That SERP Ranking Mean?
Rankings fluctuate due to searcher context and by the minute. Clear your cookies and sign out of all Google apps (Gmail, Analytics, AdWords etc.) so you’re not seeing a tailored view. What platform are you searching on? Search results can be geotargeted, so an iPad or smartphone might boost rank for pages of nearby businesses in ways a desktop or lappy will not.
But hey, if an SE personalizes, two people might see different rankings anyway, making page 1 (or page one) rank less meaningful. And, if you are getting rank for an irrelevant or very long tail keyword, you’ll see little useful traffic from it.
This leads to the quality of your SEO copywriting. Your page’s title, description, and URL all appear in search results. Are they catchy, relevant, inviting, or do they turn people away? When people click do they bounce or stay?
There is even more craziness which should get you off the page 1 (or (page one) rank fixation. Google claims that about 25% of searches every month use new search terms, previously unseen terms and phrases. How can you pre-target those in SEO Internet marketing? Here’s a key fact: searchers who type in long tail keywords may be at the end of their shopping cycle and ready to spend. If you have your call to action ready, a human-readable message and a clear user workflow in your shopping cart, it matters little if the keyword only gets 28 hits if all are buyers.
What would make better sense for Google SEO marketing?
Conversions and sales are the most meaningful obviously. But that is where competitive market analysis breaks down – you can see a competitor’s page rank but you have absolutely no idea what their business results are. So ranking reports bragging on the position improvements might get you a monthly check. But the A/B test that counts is sales this month vs. sales last month.
So for Internet marketing and Google marketing SEO we have just alluded to a cluster of necessary Google page 1 (Google page one) skills: user experience design, SEO copywriting, creative Internet marketing, on-page SEO, shopping cart development, website layout and more, all of which have to be brought to bear to maximize actual purchase traffic. More here on Google SEO marketing.
BrandWranglers.Com, an Internet Search Marketing Agency in California
BrandWranglers.Com, a California SEO agency, provides services focused on SEO Internet marketing, from keyword research and competitive keyword analysis to user experience (UX) site design and keyword-focused creative copywriting for landing page content. A Free SEO Consultation evaluates your current website and explains the importance of Web marketing strategy and an Internet marketing plan needed to climb to the top of SERP and traffic for Google, Yahoo, and Bing.
Posted: Lee Baldwin Oct 17 2011